Get Lippy 2019
In 2019, the Get Lippy campaign returned for its second year. And girl, did it get loud.
Each May, The Eve Appeal unites some of the biggest names in beauty and retail – including lead partners Tesco and Cosmetic Executive Women (CEW) – to smash taboos, speak openly about gynaecological health, and ask difficult questions.
Like why are BAME women significantly more likely to be let down by the gynaecological health system? Why is it even harder for those living with a disability, or with the effects of FGM, or for those who have suffered trauma or abuse to access the gynae health care and information that they need? Why are some girls and women so afraid of saying the words ‘vulva’ or ‘vagina’ that they won’t seek medical help if there’s a problem? Why are teenagers being made to believe they need vaginal deodorants, vulval clay masks and scented 'woo-woo wipes' for their genitals to be considered 'normal'?
Why do we spend so little on women-specific medical research when we make up 51% of the population? And why don’t so many people know there are five – yes, FIVE – gynaecological cancers?
For too long, society has shied away from addressing these issues. Get Lippy set out to change that, and make a lasting impact on the wellbeing of girls and women.
May 2019 a saw a wealth of big brands donating percentages of their product sales to The Eve Appeal. We got lippy on social media. We hosted events and started conversations. But above all, we asked people to stop ignoring symptoms. To stop using euphemisms. To banish the embarrassment.
And to save women’s lives.