From The Eve Appeal and Cosmetic Executive Women (CEW), GET LIPPY is a new campaign set to change the course of women’s health.
For too long, a culture of silence and stigma has surrounded gynaecology. From puberty and periods through to menopause, it's a culture that shames women for their anatomy, and in turn puts their health at risk. How can women be armed with the knowledge to detect important changes in their bodies – and have the confidence to address it with a doctor – when too often, we can barely utter the word 'vagina' without eliciting shock?
Gynae health isn't embarrassing. It's important. And we're here to shout about it.
Every May, GET LIPPY will unite the biggest names in the beauty and retail industries to smash taboos around women’s health and speak up about the little-known, little-acknowledged gynaecological cancers. We recruit partner brands to nominate a campaign product and donate £1 from every sale to The Eve Appeal between 1st - 31st May. We start conversations, hold events, run promotions, and ask everyone to help us spread the word with a lipstick selfie on social media.
GET LIPPY 2018 – the campaign's first year ever – saw partnerships with the likes of Tesco, EOS, Vaseline, Karen Millen, Harvey Nichols, Elemis and Oliver Bonas to name a few. In 2019, we're doing it all over again. Bigger, better, lippier and louder.
We need you to be a part of it.