At The Eve Appeal, we know how important it is to detect these cancers in their infancy stages, giving us the chance to protect women at the earliest opportunity through our pioneering research into screening, early diagnosis and risk prediction.
That’s why during Gynaecological Cancer Awareness Month we set out to spread the message about the knowledge gap among women of the UK about gynaecological issues and the female anatomy through the media. As a result was widely reported in the national media – with many leading with the fact that nearly half of women couldn’t label a vagina on an anatomical diagram, and 60% of women couldn’t label the vulva on the same diagram!
We secured coverage in the likes of Metro, Daily Mail, The Independent, whilst the Huffington Post and News Week covered our story that mother’s weren’t talking to their daughters about their sexual anatomy or gynaecological health issues – which is a wider issue concerning education and raised plenty of interesting debates about whose role this should be; whether it’s the parents role or whether there needs to be improvements made within Sex and Relationship Education curriculum programme in primary and secondary schools.
This set the tone for the month, as we embarked on a mission to spread awareness far and wide through social media too – using dedicated hashtags throughout the campaign such as #GynaeMonth and #KnowYourBody, which were widely used amongst other charitable organisations such as Macmillan Cancer Support, but more importantly, was the adoption by a number of key stakeholder organisations joining in the activity such as Public Health England and The Royal College of Obstetricians and Gynaecologists. This just highlighted further the importance of discussing issues around gynaecological health, and the lack of awareness amongst the UK public – as we also saw a range of MPs who had a close connection with the issue, publicly pledging their support to the campaign and the wider issues associated with gynaecological cancers.
So we just wanted to say a huge thank you to those of you who have support us this year during Gynaecological Cancer Awareness Month, and to see a review of the key highlights from this year’s campaign please visit http://bit.ly/GCAMStorify.