From puberty and periods through to menopause, vaginas and their issues have long been a taboo topic. But as long as women are embarrassed discussing their health, their health is being put at risk.
Get Lippy is an annual commercial campaign by The Eve Appeal: a call-to-arms to end the culture of shame and stigma surrounding gynaecological health whilst raising funds for gynae cancers.
How does Get Lippy work?
Simple. Choose an existing lip product and donate 10% of every sale to The Eve Appeal between 1st–31st May 2020.
In return, we’ll provide stickers, POS, creative assets, digital content, store ideas, collaborative opportunities and promotion of your brand across all Get Lippy collateral and communications. Plus a whole lot of love and gratitude!
Paula Brady, Category Buying Manager, Tesco, says: “We were really happy to be part of spreading the word for such a great cause. Your passion is infectious! We look forward to catching up to start planning how we’ll make it bigger and better next year!”