Ready, Set, Lippy!

We were delighted to join forces with beauty industry organisation Cosmetic Executive Women UK (CEW), to launch our GET LIPPY campaign yesterday at Harvey Nichols, with the support of some of the UK’s leading retail and beauty brands for May. The aim of the GET LIPPY campaign is to encourage everyone to GET LIPPY – to speak up and out – about women’s health and the early signs and symptoms of gynaecological cancers without embarrassment. 

This May, we’re inviting women and men across the UK to get involved by buying a lipstick, lip gloss or lip balm from a GET LIPPY partner and ‘pout for a purpose’ by sharing a photo on social media throughout the campaign. For every product sold in May, £1 or 10% will be donated to The Eve Appeal to fund vital research into early detection and prevention.

The retailers supporting this year’s GET LIPPY campaign in May are Tesco, Harvey Nichols, Space NK and Oliver Bonas and beauty brands include Vaseline, Hourglass, Bali Balm, EOS, Elemis, Lipstick Queen and Smashbox.

The incredibly engaging, outspoken and empowering panel included:

• Paula Sherriff MP, Chair All Party Parliamentary Group on Women’s Health.
• Michelle Heaton, TV presenter and fitness expert.
• Dr Ellie Cannon, TV and media doctor.
• Adeola Olatain, Consultant Gynaecologist.
• Caroline Neville, President CEW and GET LIPPY patron
• Dr Tracie Miles, Specialist Gynaecological Nurse

Women's cancers: The facts about embarrassment and taboos

  • Every day in the UK, 58 women are diagnosed with one of the five forms of gynaecological cancer; womb, ovarian, cervical, vulval and vaginal – affecting more than 21,000 women and their families each year.
  • Nearly a fifth of women (18%) are worried about seeing their GP about a gynaecological-related health issue.
  • A third of women don’t see their own gynaecological health issues as being serious enough to warrant visiting their GP or doctor’s surgery.
  • Over two fifths (41%) of women under 35 believe they are too young to develop a gynaecological cancer.
  • Nearly a fifth (19%) of women would wait 4 weeks or more before visiting a health professional about irregular vaginal bleeding.
  • Over a third women (38%) aged between 46 and 55. Are most likely to ignore gynaecological health symptoms in the hope that they will go away.
  • When shown a medical drawing of the female reproductive system nearly half (46%) couldn’t locate the vagina, and 60% the vulva; whilst only 1 in 7 could name a single gynaecological cancer.
  • Two thirds (67%) of British women do not know what an endometrium is, despite endometrial cancer (also known as womb cancer) being the fourth most common women’s cancer in the UK.

Athena Lamnisos, Chief Executive of The Eve Appeal, said, “We are thrilled to be working alongside such a breadth of powerful brand partners and beauty names for GET LIPPY and their support is so important in making these health issues easier to talk about. Challenging taboos and raising awareness, the GET LIPPY campaign will be a huge boost towards funding for The Eve Appeal’s pioneering research to save women’s lives through the early detection and prevention of all five gynaecological cancers. We all need to GET LIPPY this May, and every May from now on.

Caroline Neville, President of Cosmetic Executive Women, said, “We believe the GET LIPPY campaign will make a lasting impact on women’s health. I’ve always felt very strongly about encouraging women to speak out, speak to each other and take responsibility for their own health. GET LIPPY reflects the current cultural relevance around female solidarity and women coming together to speak out for themselves. By being bold and standing together, we can break taboos and start a continuing dialogue that will save women’s lives.

Sinead Bell, Category Director, Tesco: “As a retailer, we know that we have an important part to play in helping to get health information and messages out to our customers. We’ve worked closely with The Eve Appeal to develop information about signs and symptoms of the five gynaecological cancers. We’re supporting GET LIPPY throughout May to help women find out more about these cancers which affect far too many mothers, daughters, sisters and friends and supporting fundraising for vital medical research.

Professor Lesley Regan, President of the Royal College of Obstetricians and Gynaecologists (RCOG), said: “It is disheartening to see that many important issues affecting the health of women and girls still remain taboo subjects, and that stigma still prevents many women from seeking help. By encouraging women and men to speak out about gynaecological health, we can educate more people about the signs and symptoms of gynaecological cancer which will lead to earlier detection and more lives saved. Women should feel comfortable to speak up about their health without fear of shame or embarrassment.”

So please remember to all come together this May, GET LIPPY and raise much-needed awareness and vital funds in a number of ways, including:

  1. GET LIPPY and buy a lipstick or lip balm from one of the partners brands and donate up to £1. Share your new look on social media and remember to #GetLippy.
  2. #GetLippy and pucker up your pout and shout on social media about all things gynae; nominating a friend to take part
  3. Text LIPPY to 70660 to donate £3*
  4. Take part in Get Lippy Day on 25th May
  5. GET LIPPY during May and share vital health messaging to help save the lives of our mothers, daughters, sisters and friends.